It looks like Instagram is about to significantly increase the maximum length of Reels posts, according to The current hard limit for these videos is three minutes, but screenshots provided by Paluzzi indicate a forthcoming leap to 10 minutes. This would effectively transform the social media site into a more robust video-sharing platform like YouTube.
This move would also allow Meta’s Instagram to further compete with rival TikTok, as the latter already lets users TikTok and Instagram seem to be caught in some sort of ouroboros of mimicry, with originally
As TikTok and Instagram vie for a share of the long-form video pie, YouTube’s moving in the opposite direction. It’s been making a push to gain more ground in the short-form video space, and a The days when you could easily label Instagram as the “photo one”, TikTok as the “short video one” and YouTube as the “long video one” are gone. It looks like they all want to be “does everything one.”
Engadget reached out to Meta for clarification regarding the move toward long-form video content and will update this post when and if we receive a substantive response.
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